Toby Lewis

Marketing and Communications Executive

EmpireX · Full-time · Remote • Aug 2024 - Present

Empire X is a social media content agency helmed by TikTok creator Matt Welland and Multi Agency founder Josh Packham. They boast a unique take on content, marketing and creative for clients such as: Bling King, Loved ones forever, WAI, Universal Records, Ash Dykes, Sophia Rose, Netflix & Many More.

Offering video content creation, social management, media buying, digital marketing and consulting for top brands, businesses and creators.

Key Responsibilities:

Managing and optimising Google Ads and Meta Ads campaigns to drive growth and engagement.

Executing targeted email campaigns using Mailchimp and Klaviyo, including A/B testing for performance optimisation.

Overseeing sales outreach, managing sales flows, and improving CRM strategies to boost conversion rates.

Building and optimising Webflow and Shopify websites for eCommerce and brand growth.

Working with JavaScript, React, HTML, and CSS to enhance website functionality and user experience.

Managing product feeds and optimising listings to maximise visibility and sales performance.

Social Media Assistant

SoaR Gaming · Part-time · Remote • Sep 2022 - Oct 2023

SoaR Gaming is an American esports organisation that creates marketing campaigns for brands, working to create authentic connections with the Gen Z audience.

Key Responsibilities:

Execute social strategy and evolve SoaR's brand voice

Manage and grow Twitter, Instagram, and TikTok presence

Track analytics and manage content calendars

Develop original content, copy, and media

Stay current on social media trends

Engage with the SoaR Gaming community

Social Media Assistant

Organic Products Distribution Group · Apprenticeship · Leicester • Aug 2021 - Sep 2022

Worked with a well-known brand in the online retail space, providing cutting-edge and industry fitting graphics for their social media and e-commerce channels. This involved working within a close-knit team, organizing time effectively, preparing graphics for social media posts, and collaborating with key stakeholders to ensure graphics followed the brand's tone of voice.